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Color as a Way of Extending Product Life: The Case of the Orange PEBL

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-27063
Description

This IDC Insight examines how handset manufacturers can leverage design, or visual and tactile attributes of the device, to extend the life of a product or family of products. Motorola's handling of the RAZR and the PEBL is used as an example.

Table of Contents
Table of Contents
IDC Opinion
In This Insight
Situation Overview
Motorola in Color
The Growth of Consumer Awareness
Utilizing Design to Generate Sales and Extend Product Life
Benefits Beyond Product Life
Future Outlook
Ordering and More Information
Price and Delivery Options


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