Australia Enterprise Applications Buying Behaviour and Intentions Survey for the SMB

Australia Enterprise Applications Buying Behaviour and Intentions Survey for the SMB Market, 2006

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-27214

Description

This IDC study heralds the coming of a positive year for solutions providers in the SMB segment. Buyers affirmed their intention to buy more enterprise applications, apply them more expansively into areas of business, and to explore the adoption of more advanced technologies.

"This year's survey established the underpinning foundation supporting strong growth in the SMB segment of the enterprise applications market - low penetration of enterprise applications in critical business activities, significant improvement in SMBs' overall attitude towards the use of enterprise applications, and an impending refresh of existing software installations across the board," says Chris Chong, market analyst, Software, IDC Australia. "Vendors simply need to segment deeper, to uncover these opportunities and increase sales efficacy," he adds.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Profile of Organisations
Table: Profile of Surveyed Organisations by State
Table: Profile of Surveyed Organisations by Vertical Industry
Table: Profile of Surveyed Organisations by Company Size
Profile of Respondents
Table: Profile of Respondents by Job Title
Situation Overview
Current State of Enterprise Applications Deployment
Figure: Current Adoption of Enterprise Applications: Australia Small Businesses
Figure: Current Adoption of Enterprise Applications: Australia Medium-Sized Businesses
SMBs' Enterprise Applications Buying Intentions in 2007
The Applications Small and Medium-Sized Businesses Demand
Figure: Enterprise Applications Investment Outlook: Australia Small Businesses
Figure: Enterprise Applications Investment Outlook Australia Medium-Sized Businesses
Vertical Segmentation of Buyer Interest
Vertical Market Opportunities for Financial Applications
Figure: Financial Applications Investment Outlook: Australia SMBs
Vertical Market Opportunities for Customer Relationship Management Applications
Figure: CRM Applications Investment Outlook: Australia SMBs
Vertical Market Opportunities for Enterprise Resource Planning Suites
Figure: ERP Investment Applications Investment Outlook: Australia SMBs
Drivers and Inhibitors of Enterprise Applications Investments for Small and Medium-Sized Businesses
Investment Drivers in 2005
Figure: Drivers of Enterprise Applications Investments in the Next 12 Months
Investment Inhibitors in 2005
Figure: Inhibitors of Enterprise Applications Investments in the Next 12 Months
Small and Medium-Sized Businesses' Vendor Sourcing Behaviours
The Channel
Figure: SMB Preferences in Locating Vendors
The Selection Criteria
Figure: Vendor Selection Criteria
Brand Awareness
Figure: Australia SMBs' Vendor Awareness
Future Outlook
Essential Guidance
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Related Research
Definitions: Enterprise Applications
Synopsis

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