Australia Business Mobile and Wireless Usage and Preferences, 2006: Cordless

Australia Business Mobile and Wireless Usage and Preferences, 2006: Cordless Enterprise

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-27281

Description

This IDC study examines mobile and wireless technology usage and adoption trends amongst Australia businesses, based on IDC's annual Enterprise Telecommunications Survey. It discusses the use of cellular voice and non-voice services, mobile device adoption, as well as preferred cellular SPs. The study also includes trends on business landline substitution through the use of mobile phones, WLAN (WiFi), and wireless broadband (pre-WiMAX), fixed-to-mobile convergence (FMC), and multi-mode converged mobile devices.

"Australia businesses are replacing around one in 10 landline calls with their mobiles," observes Hazel Tan, senior analyst, Mobile and Wireless Solutions, IDC Australia. She adds that, "on average two in 10 business calls are made from mobiles within the office rather than landlines. This signifies a good opportunity for landline substitution growth in the competitive Australia telecommunications market. Hence, mobile carriers and their solution partners that are looking for long-term competitive advantages should go beyond price-based competition and be opportunistic to be first to market by offering innovative products based on the emerging technologies such as the FMC."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Table: Distribution of Respondents by Company Size
Table: Distribution of Respondents by Vertical Industry
Situation Overview
Mobile Market Snapshot
Figure: Australia Cellular Subscribers and Service Revenue by User Segment, 2006
Business Mobile Phone Use and Spending
Penetration of Business Mobile Phones
Figure: Australia Share of Employees Using Mobile Phones for Business Purposes, 2006
Talk Still Dominates Business Mobile Use
Figure: Australia Mobile Service Spending Share by Service, 2006
Non-Voice and Mobile Device Use
Short Message Service Applications
Figure: Australia Status of Short Message Service Use by Application
Multimedia Messaging Service Applications
Figure: Australia Status of Multimedia Messaging Service Use by Application
Mobile Data Applications
Figure: Australia Status of Mobile Data Use by Type
Mobile Device Usage
Figure: Australia Status of Mobile Device Use by Type
Landline Substitution
Figure: Australia Share of Landlines Replaced by Mobile Phones
Mobile Carrier Preferences
Figure: Australia Primary Mobile SPs
Churn Drivers
Figure: Australia Primary Driver of Business Mobile Churn in the Past Two Years
Figure: Australia Expected Drivers of Future Business Mobile Churn
Emerging and Future Wireless Technologies
Current Wireless Access Technologies
Figure: Australia Current Wireless Technologies
Emerging and Future Wireless Technologies
Figure: Australia Emerging and Future Wireless Technologies
Future Outlook
Essential Guidance
Learn More
Related Research
Definitions
Business Size
Business User
Synopsis

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