Managing the Prosumers: What Are IT Managers to Do?: Industry Report

Managing the Prosumers: What Are IT Managers to Do?

Product Type: Market Research Report
Published by: IDC
Published: August 2006
Product Code: R104-27855

Description

This IDC study highlights the key findings of IDC Asia/Pacific Joint Mobility Survey, 2006, in which professional consumers (prosumers) in the Asia/Pacific (excluding Japan) or APEJ region were interviewed. Prosumers use mobile devices to fulfill their personal and business requirements. They have a direct relationship with mobile service providers (SPs) but their companies pay for the mobile service charges. Aside from providing an in-depth understanding of enterprise mobility?related usage patterns and preferences of prosumers in the APEJ region, this study also offers recommendations to end-user organizations.

"The increasing number of prosumers has thrown up opportunities as well as challenges for enterprises. The prosumers' enthusiasm to use enterprise mobility applications can be leveraged by enterprises for productivity enhancement. Prosumers will be the key driving force for the mass adoption of enterprise mobility applications in the region. Organizations planning to deploy enterprise mobility need to consider the usage preferences of prosumers within the companies in order to ensure greater end-user adoption of enterprise mobility applications," says Shalini Verma, senior market analyst, Enterprise Mobility Research, IDC Asia/Pacific.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Executive Summary
Situation Overview
Mobile Entitlement for Prosumers
Figure: Asia/Pacific (Excluding Japan) Prosumers' Mobile Service Entitlement
Figure: Asia/Pacific (Excluding Japan) Prosumers' Mobile Service Entitlement by Company Size
Figure: Asia/Pacific (Excluding Japan) Prosumers' Mobile Service Entitlement by Industry Vertical
Enterprise Mobility Applications Usage
Business Average Revenue per User
Figure: Business Average Revenue per User as a Percentage of the Total Average Revenue per User
Figure: Business Average Revenue per User as a Percentage of the Total Average Revenue per User by Industry Vertical
Enterprise Mobility Applications Usage
Figure: Asia/Pacific (Excluding Japan) Prosumers' Current and Future Usage of Enterprise Mobility Applications
Table: Prosumers' Current Mobile Applications Usage by Country (%)
Table: Prosumers' Current Mobile Applications Usage by Company Size (%)
Table: Prosumers' Current Mobile Applications Usage by Industry Vertical (%)
Access Networks for Enterprise Mobility Applications
Figure: Mobile Access Networks Used for Enterprise Mobility Applications
Figure: Mobile Access Networks Used for Enterprise Mobility Applications by Country
Figure: Mobile Access Networks Used for Enterprise Mobility Applications by Industry Vertical
Locations for Enterprise Mobility Applications Usage
Figure: Locations for Enterprise Mobility Usage by Prosumers in Asia/Pacific (Excluding Japan)
Figure: Locations for Enterprise Mobility Usage by Company Size
Figure: Locations for Enterprise Mobility Usage by Industry Vertical
Drivers and Inhibitors
Figure: Importance of Factors for Using Enterprise Mobility Applications
Figure: Importance of Factors for Using Enterprise Mobility Applications (Mean Score)
Figure: Importance of Factors for Using Enterprise Mobility Applications by Company Size (Mean Score)
Figure: Importance of Factors for Using Enterprise Mobility Applications by Industry Vertical (Mean Score)
Figure: Key Inhibitors to Enterprise Mobility Applications Usage by Prosumers in Asia/Pacific (Excluding Japan)
Table: Key Inhibitors to Using Enterprise Mobility Applications by Company Size (%)
Table: Key Inhibitors to Using Enterprise Mobility Applications by Industry Vertical (%)
Future Outlook
Essential Guidance
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