Customer Relationship Management Applications: Investment and Adoption Plans in

Customer Relationship Management Applications: Investment and Adoption Plans in India, Australia, PRC, and Korea, 2006

Product Type: Market Research Report
Published by: IDC
Published: August 2006
Product Code: R104-27926

Description

This IDC study presents the results and analysis of IDC's Exclusive Software Survey on Key APEJ Countries, 2006, which was designed to determine the plans, trends, concerns, and considerations of IT executives with regard to adoption and investments in customer relationship management (CRM) applications in key countries across APEJ.

"Customers' considerations, when investing in CRM applications, vary significantly across the four key countries. Vendors should avoid generalization in their go-to-market strategy and serve each market using an individual approach. IDC, however, expects vendors to be best positioned for success if they build a sophisticated partner ecosystem that provides consulting, training, and support, as well as local and industry specific knowledge to the end-user community," says Ullrich Loeffler, analyst, Information Management Solutions, IDC Australia and New Zealand.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Qualification and Sample Size
Figure: Survey Population by Country
Figure: Survey Population by Company Size and Region
Figure: Sample Group by Vertical Industry
Figure: Sample Group by Annual IT Budgets
Weighting of the Sample Size
Weighting Assumptions for Questions with Top 3 Mentions
Situation Overview
Adoption Maturity on Customer Relationship Management Applications
Current Customer Relationship Management Deployment Status in Key Countries in Asia/Pacific (Excluding Japan)
Figure: Current Customer Relationship Management Deployment in Key Asia/Pacific (Excluding Japan) Countries
Key Concerns with Customer Relationship Management Deployments Made in 2005
Figure: Top Concerns with Customer Relationship Management Investments Made in 2005
Future Outlook
Investment Plans on Customer Relationship Management Applications in 2006
Figure: Investment Plans on Customer Relationship Management Applications in 2006 by Country
Figure: Investment Plans on Customer Relationship Management Applications in 2006 by Main Verticals
Top Considerations When Investing in Customer Relationship Management Applications
Figure: Top Consideration When Investing in Customer Relationship Management Applications
Deployment Strategies on Customer Relationship Management Investments in 2006
Figure: Preferred Purchasing Strategy of Customer Relationship Management Investments Planned for 2006
Motivation Behind the Chosen Purchasing Strategies
Figure: Reason for Selecting the Chosen Purchasing Strategy
Essential Guidance
Actions to Consider
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Related Research
Synopsis

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