Down on Main Street: EarthLink Rolls Out Retail Stores, Distribution Channels, and More

This IDC Flash discusses EarthLink's decision to open traveling retail stores and build distribution channels in the electronics retail market. The company is shifting its focus from primarily being an Internet service provider to becoming a total communications provider; IDC takes a look at how this venture into bricks-and-mortar institutions will help the company turn the ship around. Finally, we touch on the sometimes difficult tasks that lie ahead for EarthLink.