Digital Service Companies: An In-Depth Appraisal of a Rapidly Emerging Market:

Digital Service Companies: An In-Depth Appraisal of a Rapidly Emerging Market

Product Type: Market Research Report
Published by: IDC
Published: August 2006
Product Code: R104-28068

Description

Despite the dot-com shakeout, colocation facilities (companies that provide floor space and supporting infrastructure for other firms' data servers ? also known as "Internet hotels" or "server farms") still constitute an important and sometimes problematic customer segment for energy providers. To better understand these customers, in 2001 we conducted in-depth interviews with 45 colocation service providers in the U.S., and with 11 industry experts. We explored the how's and why's of colocation facilities, and specifically focused on the nature of their relationships with energy service providers.

Based on these interviews, we present a descriptive profile of colocation facilities, their process for site selection, their infrastructure and technology plans, and their preferred methods of doing business with vendors, including energy suppliers. We also offer insights on dealing with various types of colocation companies when arranging for power supply or power integrity services. In addition to the report, we also developed a qualitative data results engine that enables readers to search the survey responses either by question asked or by keyword or phrase in the response.

Table of Contents

Table of Contents
Energy Insights Opinion
Executive Summary
The Internet economy is dead, right?
Colocation firms can deal with power quality problems
Colocation profiles
Method
Sample design
Verifying contacts
Interpreting Survey Results
Companion Online Database Tool
Figure: Primen's Qualitative Data Results Engine
Figure: Responses When You Enter "Distributed Generation" in the Search Field
Colocation Facilities: Descriptive Profile
Key findings
Size of facilities
Figure: Colocation Respondents by Type*
Single-site providers
Multisite providers
Figure: Colocation Respondent Facilities by Square Footage
Figure: Single-site Respondents by Number of Full-Time Employees
Expansion plans
Single-site providers
The dot-com effect
Single-site providers
Environmental control systems
Leasing vs buying
Renovating leased sites
Energy Use
Key findings
Arrangements for basic power supply
Single-site providers
Figure: Single-site Respondents: "Who Arranges for Bulk Power Supply for Your Facilities?"*
Guarantees of bulk power supply
Expansion and Power Supply
Power Quality and Backup Power
Key findings
Power quality issues
Load protection
UPS systems
Backup power
Hardware and Technology
Key findings
Preferred types of data and server hardware
Company Personality and Concerns
Key findings
Colocation clients
Figure: All Respondents: "Do You Target Particular Customer Segments?"*
Company personality
Health and future of the industry
Finances and Goals
Key findings
Company financing
Main goals for 2001
Table: Long-term Goals for the Year 2001
Appendix A. Primen Colocation In-Depth Interview Topic Guide Power Integrity Qualitative Research
A. INTRODUCTION
B. ORGANIZATION/RESPONDENT INFORMATION
C. ENERGY USE
D. BULK POWER SUPPLY
E. POWER QUALITY AND BACKUP POWER
F. ENERGY AND ENERGY PROVIDERS PERCEPTIONS
G. COMPANY PERSONALITY, COMPETITION, CONCERN
H. FINANCES
I. CONCLUSION
Appendix B. Power Integrity: COLOCATION IDI Screener
Appendix C. Primen Realtor In-Depth Interview Topic Guide: Power
A. INTRODUCTION
B. ORGANIZATION INFORMATION
C. LEASING
D. CONSTRUCTION AND SITE SELECTION
E. ENERGY NEEDS AND BULK POWER SUPPLY
E. COLOCATION PERCEPTIONS/INDUSTRY OUTLOOK
G. CONCLUSION
Synopsis

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