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Lessons from Abroad: Chinese and Canadian Wireless Market Comparison

Product Type: Market Research Report
Published by: IDC
Published: October 2006
Product Code: R104-28190
Description

This IDC study provides insights about the Canadian and Chinese wireless industries. Although China's wireless penetration is lower than Canada's, its massive market and strong wireless usage in major tier 1 cities such as Beijing, Shanghai, and Guangzhou still provide meaningful insights to Canadian wireless players. China Mobile and China Unicom, the two largest players in the Chinese wireless market, have demonstrated innovation and strong growth through the development of segment-focused brands, enhanced data and personalization services, and robust urban networks.

"Canadian wireless carriers and handset vendors can learn from experiences in China, not just through the transfer of business practices but also from the knowledge and behavior carried into to Canada by Chinese immigrants," says Steve Yang, associate analyst, Communications Research, IDC Canada. Taking those learnings from abroad will help the Canadian sector create valuable services designed for Chinese new Canadians, and for the wireless market as a whole.

Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Chinese and Canadian Wireless Industry Overview
Chinese Wireless Market Overview
Figure: China Wireless Subscribers and Growth Rate, June 2005 to June 2006
Figure: China Wireless Postpaid and Prepaid Subscriber Share, 2005
Canadian Wireless Market Overview
Figure: Canadian Wireless Postpaid and Prepaid Subscriber Share, 2005
Figure: Canada Immigration Share by Top Source Country, 2005
Chinese Wireless Operator Profiles
China Mobile
Operator Background
Technology Road Map
Key Performances Indicators
Table: China Mobile Key Performance Indicators, 2005
Wireless Brands and Services
China Unicom
Operator Background
Technology Road Map
Key Performances
Table: China Unicom Key Performance Indicators, 2005
Figure: China Unicom Wireless Value-Added Service Revenue Share, 2005
Wireless Brands and Services
Chinese Handset Market Overview
A Crowded Market
Figure: China Handset Vendor Market Share by Volume, 2005
Handset Distribution Channels in China
Handset Replacement
Handset Design
Chinese Wireless Market Characteristics
Figure: China Wireless Value Network
Wireless Data Services in China
China Mobile's Content Creation and Distribution
Figure: China Wireless Content Delivery Map
The Monternet Plan
Content Service Revenue Sharing
Figure: China Wireless Content Revenue-Sharing Model
Chinese Wireless Users' Behaviors
Figure: Chinese Users' Reasons For Smartphone Ownership
Chinese Wireless Carriers' Marketing and Branding Practices
In Comparison: Canada's Wireless Market at a Glance
Figure: Minutes of Use per Month by Select Wireless Carriers, China and North America, 2005?2006
Figure: Nonvoice Services Revenue Share by Select Wireless Carriers, China and North America, 2005?2006
Future Outlook
Essential Guidance
Actions to Consider
Learn More
Related Research
IDC Documents
Related Web Sites and Annual Reports
Definitions
Synopsis
Ordering and More Information
Price and Delivery Options



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