Australia Business Mobile Email Market Developments: The Next Frontier!

This IDC study explores the enterprise mobility ecosystem, focusing on mobile email from both a demand and supply stance. It examines business user behaviours from an enterprise mobility adoption and usage perspective and scrutinises the mobile email ecosystem that currently exists, spotlighting the current mobile email solutions being offered today. This study will then delve into the future by examining the strategic direction that key players in the mobile email ecosystem should consider in terms of the evolution of their services. It will also offer an assessment of the growth opportunities in the future in conjunction with how the enterprise mobility paradigm is changing for business users.

"Mobile email is an integral factor in the enterprise mobility equation and the intrinsically horizontal-based application continues to be the initial step in most organisations' enterprise mobility plans and deployments. However, there is now a growing demand by businesses for other complex applications and enterprise mobility vendors are reacting by expanding their current offerings to meet these evolving business needs. Key developments in the mobile email market and the overarching enterprise mobility space will pose significant challenges to vendors," says Mercie Clement, senior analyst, Wireless and Mobility Research, IDC Australia.