Notebook PC Buyer Segment Survey: Analyzing the Impact of the Battery Recall:

Notebook PC Buyer Segment Survey: Analyzing the Impact of the Battery Recall

Product Type: Market Research Report
Published by: IDC
Published: November 2006
Product Code: R104-28834

Description

This IDC study discusses the results of IDC's Battery Recall Survey. The goal of our polling of about 500 corporate PC purchasers and over 200 consumer PC buyers was to determine the following: how many buyers were affected by recent Sony notebook battery recalls, how many participated in the recalls, and how the recalls will impact future notebook PC purchases.

"There has been considerable concern raised about the safety of notebook batteries in relation to the recent recalls by Sony and its notebook OEM customers. However from the end-customer perspective, the recalls have not raised enough angst to dramatically alter the purchasing behavior of buyers and turn them off from the notebook market. Still, enough concern has been raised to change buying preferences, particularly when it comes to brands." ? Richard Shim, senior research analyst for IDC's Personal Computing group

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Figure: Corporate Respondents by Number of Employees per Company

Figure: Corporate Respondents by Level of Involvement in Their Organizations' PC Purchases

Situation Overview

Brief History of the Recent Battery Recalls and Current Market Dynamics

Market Impact, Purchasing Behavior

Figure: Influence of Battery Recall on Buying Behavior of Corporate Respondents

Figure: Influence of Battery Recall on Buying Behavior of Consumer Respondents

Table: Impact of Battery Recall on Corporate Brand Preferences (% of Respondents)

Market Impact, Respondents Affected

Figure: Corporate Respondents Impacted by Battery Recall

Figure: Consumer Respondents Impacted by Battery Recall

Market Impact, Corporate Respondents' Battery Recall Participation and Timing

Figure: Participation Rate of Corporate Respondents Affected by Battery Recall

Figure: Participation Time Period of Corporate Respondents Affected by Battery Recall

Market Impact, Consumer Respondents' Battery Recall Participation and Timing

Figure: Participation Rate of Consumer Respondents Affected by Battery Recall

Figure: Participation Time Period for Consumer Respondents Affected by Battery Recall

Conclusion

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Synopsis

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