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Accenture Gets It ... CRM Is Still All About the Customer ExperienceProduct Type: Market Research ReportPublished by: IDC Published: December 2006 Product Code: R104-28969 Description
This IDC Insight examines some of the outcomes of Accenture's CRM Exchange held in Scottsdale in November 2006, which saw a large gathering of CRM practitioners consisting of channel alliances, customers, analysts, and of course, Accenture executives across the globe. This Insight also finds out why CRM is making a comeback. Table of Contents Table of Contents In This Event Flash Situation Overview Future Outlook |
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