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Targeting the Asian Music Consumer: Multimedia Phones and MP3 PlayersProduct Type: Market Research ReportPublished by: IDC Published: December 2006 Product Code: R104-29043 Description
This IDC study provides an analysis and forecast of the Asia/Pacific (excluding Japan) or APEJ region for the compressed audio (MP3) player market and for the mobile phone market. The study has two central sections. The Situation Overview section reviews current market trends for music-enabled mobile phones and portable MP3 players at the regional level. In addition, data from the Asia/Pacific Joint Mobility Survey, 2006 and from the Asia/Pacific Audio/Video Consumer Survey, 2006 is presented. The Future Outlook section outlines IDC's assumptions about market trends during the forecast period and presents forecast data and analysis for the music-enabled mobile phones and the portable MP3 players for the period from 2006 to 2010. "Despite suggestions that music phones are on a collision course with standalone MP3 players, rumors of the latter's demise are very much exaggerated. Based on IDC's primary research in mobile devices and consumer markets, we find that there remains room for both music phones and MP3 players to grow in Asia/Pacific. A lot of room, in fact," says Aloysius Choong, Mobile Devices Research, IDC Asia/Pacific. Table of Contents Table of Contents IDC Opinion In This Study Methodology Supply-Side Research End-User Research Asia/Pacific Joint Mobility Survey, 2006 Asia/Pacific Audio/Video Consumer Survey 2006 Situation Overview Music Phones: Hurtling Toward Ubiquity Figure: Asia/Pacific (Excluding Japan) Shipments of Music-Enabled Mobile Phones, 1Q05?3Q06 Figure: Asia/Pacific (Excluding Japan) Mobile Phones and Music Phones?Only Unit Shipment Share by Vendor, 3Q06 Music Phones by Key Country India People's Republic of China Taiwan Korea Indonesia Standalone MP3 Players: More Than Music Figure: Asia/Pacific (Excluding Japan) Compressed Audio Player Unit Shipments by Device Type, 2005 Flash Player Performance by Country Table: Asia/Pacific (Excluding Japan) Portable Flash Player Shipments by Country, 2005 Flash-Based Vendor Performance Table: Asia/Pacific (Excluding Japan) Portable Flash Player Unit Shipment Share by Vendor, 2005 Understanding the User Importance of Music for Consumers Figure: Importance of Digital Music Playback in Buying a Mobile Phone by Country Ownership of Portable Audio Devices Table: Asia/Pacific Product Ownership of Portable Audio Devices By Country, Gender, and Age (% of Responses) Number of Music Selections Stored on Portable Music Devices Table: Asia/Pacific Preferred Number of Music Selections to Store on Portable Music Device by Country (% of Responses) Music Phone/Portable Music Device Consumer Preferences Figure: Planned Music Device Ownership Within 12 Months Figure: Preferred Device Used for Listening to Music Figure: Reasons for Using Standalone MP3 Players for Listening to Music Figure: Reasons for Planned Purchase of MP3 Players Critical Success Factors Two-Tier Segmentation Table: Top Vendors and Their Music-Centric Offerings Creating an Ecosystem Seeking Celebrity Endorsements Sponsoring Music Events Building Content Sites Music Distribution Working the Emerging Markets Managing Piracy Music Devices as Point of Reference Effect on Standalone Music Players Future Outlook Music Phones Figure: Asia/Pacific (Excluding Japan) Music Phone Shipments, 2005?2010 Future Outlook of Music Phones Portable Music Players Table: Asia/Pacific (Excluding Japan) Portable Compressed Audio Player Shipments by Device Type, 2005-2010 (000) Table: Asia/Pacific (Excluding Japan) Portable Compressed Audio Player Revenue by Device Type, 2005-2010 (US$M) Table: Asia/Pacific (Excluding Japan) Portable Compressed Audio Player ASVs by Device Type, 2005-2010 (US$) Future Outlook for the Portable MP3 Player Market Essential Guidance Learn More Related Research Definitions Synopsis |
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