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Alliance Perspectives of the Line-of-Business Executive: The Role and Value of Alliances to Business StrategyProduct Type: Market Research ReportPublished by: IDC Published: January 2007 Product Code: R104-29110 Description
This IDC study provides information and analysis from line-of-business (LOB) managers in both software vendor and SI/consulting firms regarding the value and function of alliances. Questions asked include: What are LOB managers' perceptions of their alliances competencies and the competencies of their organizations? How important do they consider these competencies to business success? What market opportunities are considered by business managers to be the most alliance dependant, and which of these are the highest priorities?"For line-of-business executives, alliances are becoming an increasingly important business competency," said Stephen Graham, group vice president, IDC. "IDC's research clearly shows growing pressure being put on central alliance groups to continually evolve to meet the needs of their internal business constituents." Table of Contents Table of Contents IDC Opinion In This Study Methodology Situation Overview The Voice of the LOB Executive Alliance Competency Figure: Alliances Competency Perception Figure: Alliances Competency Ranking Importance of This Competency for Achieving Business Goals Market Opportunities and Alliance Dependence Highest Priority Areas Figure: Highest Priority Alliance Areas for New Market Opportunities The SMB Space The Medium-Touch Solution Partner Characteristics SIs and Consulting Firms Figure: Joint Go-to-Market Strategy Between ISV Vendors and SI/Consulting Firms Ideal Relationship from the Consulting BU Executive's Perspective Future Outlook Align Alliance Investments at the BU Level Beyond Revenue Tracking Set Alliance Expectations Technology Market Leverage Relationship Synergies Essential Guidance Learn More Related Research Synopsis |
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