The Importance of Being Portable - Notebook PCs in SMBs, 2007

This IDC Presentation, which is part of a client presentation given in December 2006, provides a first glance at results from a recent small and medium-sized business (SMB) survey. Penetration levels of notebook PCs are examined, both by company size and by industry. Ownership levels of widescreen notebooks are discussed, as well as the factors influencing their purchase. Finally, notebook PC brand ownership is examined, as well as loyalty to specific brands and the brands to which both small and medium-sized businesses are most likely to switch, if they were to purchase a different brand.