Western European Business Analytics Software, 2005 Vendor Shares

The business analytics (BA) software market comprises tools and applications for tracking, storing, analyzing, modeling, and presenting data in support of automating decision-making and reporting processes. This software market includes both application development tools and packaged analytic applications. In 2005, the market reached ?4.4 billion, representing a growth rate of 12.5%.

"All the segments of the BA market continue to grow healthily, with growth rates between 9.6% and 16.2%. The market has consolidated but there is also good potential for new vendors with interesting technology to achieve strong growth. Western European end-user organizations remain generally prone to ask for the detail underlying software marketing messages, but are also willing to work with vendors to implement innovative solutions," said Alys Woodward, program manager, Business Intelligence and Analytic Applications, Western Europe.