U.S. Wireless Wallpaper and Graphical Content Market: Key Trends and Survey Findings

This IDC Presentation considers the wallpaper and graphical content market in the Untied States. The various types and functions of graphics and wallpapers are discussed, and current consumer demand (from a 3Q06 survey) is explored. Key market trends are identified and described, and a broad look at the size and scope of the market for 2006 and 2007 is included in terms of wireless penetration rates, unit sales volume, and total revenue. Conclusions and ecosystem guidance are also offered. This presentation was delivered on February 13, 2007.