The Global Office Color Laser Market: Lessons in Pricing, Printers Versus MFPs, and Ink Versus Laser

This IDC Presentation is an excerpt from one delivered to an IDC client in January 2007. This excerpt focuses on the global office color laser market opportunity, defined as 45ppm color laser printers and MFPs. Regions are compared/contrasted in an effort to identify the most attractive ones, the lessons about pricing and SMBs as market drivers, why MFP shipments are falling short of demand, and IDC's early thinking on whether laser's increasing share of hardcopy shipments at the expense of inkjet's will be stemmed by future introductions of page-wide array inkjets and other high-speed ink-based technologies.