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Marketing Finance Topics Series: What Is Contra Revenue, and How Can It Negatively Impact Your Company's Revenue?Product Type: Market Research ReportPublished by: IDC Published: March 2007 Product Code: R104-29663 Description This document is about Marketing Finance Topics Series: What Is Contra Revenue, and How Can It Negatively Impact Your Company's Revenue?Table of Contents Table of Contents IDC Opinion In This Insight Situation Overview What Is Contra Revenue, and How Does It Relate to Marketing Investment? What Is the Impact of MDFs and Co-op Marketing on Revenue? Figure: Potential Revenue Impact of Consideration Given to Customers and Partners How Should This Knowledge Impact Marketing and Sales Strategies? Future Outlook Essential Guidance Learn More Related Research |
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