IDC's Marketing Performance Matrix 2007: Innovation in Technology Marketing Leadership

IDC Opinion

In This Insight

Situation Overview

Figure: IDC's Marketing Performance Matrix: Hardware, Software, and Services Companies

Efficiency Versus Effectiveness ? Basis for the Marketing Performance Matrix

Efficiency Dimension: How Efficient Is Your Organization from an Operational Perspective?

Table: Participants in IDC's 2006 Technology Marketing Benchmarks Survey

Table: IDC's Marketing Performance Matrix: Key Attributes for Operations Efficiency

Effectiveness Dimension: How Effective Is Your Organization from a Market Performance Perspective?

Table: IDC's Marketing Performance Matrix: Key Attributes for Execution Effectiveness

Innovation in Tech Marketing Leadership

Figure: Sustained Marketing Investment Correlation to Market Performance

Figure: Availability of Applications and Capabilities Within Marketing Organization Today or Within 12 Months

Case Studies from the Leadership Quadrant

Capgemini

Hyperion

Informatica

SAP

Symantec

Future Outlook

Essential guidance

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Related Research

Definitions