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The Canadian Market Opportunity: CRMProduct Type: Market Research ReportPublished by: IDC Published: September 2007 Product Code: R104-31709 Description This document is about The Canadian Market Opportunity: CRMTable of Contents Table of Contents IDC Opinion In This Study Methodology Situation Overview Investment in CRM Figure: Investment in CRM: 2006, 2007, and 2011 Figure: Primary Brand of Sales CRM Software Figure: Primary Brand of Marketing CRM Software Figure: Primary Brand of Customer and Contact Service CRM Software Future Outlook CRM Looking Ahead Figure: Projected CRM Investments by Industry Figure: Future Plans for CRM Figure: CRM Solution Spending over the Next 12 Months Figure: Top 5 Drivers of Investment in CRM Solutions Figure: Top 5 Convincing Reasons Organizations Invest in CRM How CRM Money Will Be Spent Figure: Primary Brand of Sales CRM Software to be Purchased Figure: Primary Brand of Marketing CRM Software to be Purchased Figure: Primary Brand of Customer Service CRM to be Purchased Figure: Services Needed from External Provider for CRM Mobile and On-Demand CRM Are Hot Figure: Importance of Mobility Figure: Investments in On-Demand or SaaS CRM Figure: Vendors Considered for On Demand Essential Guidance Learn More Related Research Synopsis |
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