Understanding How Small Australia Businesses Buy Technology: "I Want it and I Want

Understanding How Small Australia Businesses Buy Technology: "I Want it and I Want it Now!"

Product Type: Market Research Report
Published by: IDC
Published: October 2007
Product Code: R104-31926

Description

This document is about Understanding How Small Australia Businesses Buy Technology: "I Want it and I Want it Now!"

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Data Collection

Data Analysis

Market Sizes

Situation overview

Presentation of the Small and Medium-Sized Business Market in Australia

Figure: Distribution of Businesses in Australia

Table: Australia Small and Medium-Sized Businesses by Company Size and Vertical Industry

Figure: Weight of Small and Medium-Sized Businesses in the Australia Economy

Figure: Australia Small Business Outlook in Six Months

Decision-Making Process

Figure: Australia Small Business IT Managers

Figure: Australia Small Business IT Purchasers

Sources of Purchase

Table: Attitudes of Australia Small Businesses on Procurement of IT and Telecommunications Products (%)

Table: Primary Sources of Information for Australia Small Businesses (%)

Figure: Australia Small Business Spending on IT and Telecommunications in the Past 12 Months

Table: Sources of Purchase for PCs (%)

Table: Criteria for Purchasing Notebook Computers (%)

Figure: Criteria for Purchasing Notebook Computers

Table: Sources of Purchase for Software (%)

Table: Preferred Sources for Future Phone Systems and Mobile Phone Purchases (%)

Purchasing Cycle

Table: Duration Between Identification of Need and Actual Purchase (%)

Table: Number of Touch Points Between Identification of Need and Actual Purchase (%)

Future outlook

IT Spending

Figure: Australia Small Business Expectation of IT and Telecommunications Spending in the Next 12 Months

Table: Future Purchases of Australia Small Businesses (%)

Vendors Continue to Struggle to Penetrate the Small Business Market

essential guidance

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Synopsis

Ordering and More Information

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