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Understanding How Medium-Sized Australia Businesses Buy Technology

Product Type: Market Research Report
Published by: IDC
Published: October 2007
Product Code: R104-31963
Description
This document is about Understanding How Medium-Sized Australia Businesses Buy Technology
Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Data Collection

Data Analysis

Market Sizes

Situation Overview

Presentation of the Small and Medium-Sized Business Market in Australia

Figure: Distribution of Businesses in Australia

Table: Australia Small and Medium-Sized Businesses by Employee Size and Vertical Industry

Figure: Weight of Small and Medium-Sized Businesses in the Australia Economy

Figure: Australia Medium-Sized Business Outlook in Six Months

Decision-Making Process

Figure: Australia Medium-Sized Business IT Managers

Figure: Australia Medium-Sized Business IT Purchasers

Sources of Purchase

Table: Attitudes of Australia Medium-Sized Businesses on Procurement of IT&T Products

Table: Primary Sources of Information for Australia Medium-Sized Businesses

Figure: Australia Medium-Sized Business spending on IT&T in the Past 12 Months

Table: Sources of Purchase for Personal Computers for Australia Medium-Sized Businesses

Table: Criteria for Purchasing Notebook Computers for Australia Medium-Sized Businesses

Figure: Criteria for Purchasing Notebook Computers for Australia Medium-Sized Businesses

Table: Sources of Purchase for Software for Australia Medium-Sized Businesses

Table: Preferred Sources for Future Phone Systems and Mobile Phones Purchases for Australia Medium-Sized Businesses

Purchasing Cycle

Table: Duration Between Identification of Need and Actual Purchase for Australia Medium-Sized Businesses

Table: Number of Touch Points Between Identification of Need and Actual Purchase for Australia Medium-Sized Businesses

Future Outlook

IT Spending

Figure: Australia Medium-Sized Business Expectation of IT&T Spending in the Next 12 Months

Table: Future Purchases of Australia Medium-Sized Businesses

Penetrating Medium-Sized Businesses Remains Difficult for IT Vendors

Essential Guidance

Vendors Must Selectively Target Medium-Sized Businesses

Learn More

Related Research

Synopsis
Ordering and More Information
Price and Delivery Options


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