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China Internet Usage: An End-User Study 2007Product Type: Market Research ReportPublished by: IDC Published: December 2007 Product Code: R104-32378 Description
This IDC study presents a view of the overall urban Internet population in terms of its demographic profile, usage, and Internet tendencies. It examines Internet user access, technology, bandwidth, devices and locations, online content, online communications, online commerce, and so on. "The Internet access market in China continues to show strong growth. People can access a wider variety of applications and services from the Internet. However, at the same time, some issues do exist. A full understanding of Internet consumers will be essential to those looking to conduct Internet-related businesses and seeking business opportunities from the Internet," says Jacky Huang, senior analyst, Cross-Product Team, IDC China. Table of Contents Table of Contents IDC Opinion In This Study Introduction Methodology Geography Table: Sample by City Survey Instrument Interviewing/Administering the Instrument City Population Respondent Criteria Survey Demographics Figure: China Internet Users by Gender, 2007 Figure: China Internet Users by Age, 2007 Figure: China Internet Users by Education, 2007 Figure: China Internet Users by Occupation, 2007 Figure: China Internet Users by Household Income, 2007 Executive Summary Situation Overview Access and Bandwidth/Access Devices/Access Location Figure: China Location of Internet Access in the Past 12 Months, 2007 Figure: China Location of Internet Access by City Tier, 2007 Figure: China Number of Hours Spent on Internet Per Day, 2007 Figure: China Internet Access by Method, 2007 Figure: China Problems Affecting Internet Surfing, 2007 Content and Entertainment Introduction Figure: China Usage of Popular Content, 2007 News Sites Figure: China Internet Users' Method of Finding News, 2007 Figure: China Usage of News Web Sites, 2007 Figure: China Usage of Search Engines for News, 2007 Figure: China News Portal Preferences, 2007 Short Video Sites Figure: China Short Video Viewing by Action, 2007 Figure: China Internet User Visits to Video Web Sites by Frequency, 2007 Figure: China Preferred Short Video Web Sites, 2007 Figure: China Future Video Web Site Logon by Frequency, 2007 Digital Magazines Figure: China Internet Digital Magazine Viewers by Frequency, 2007 Figure: Digital Magazine Content Viewed Percentage Figure: China Reasons for Stopping Viewing of Digital Magazine, 2007 Figure: China Usage of Digital Magazines, 2007 Communications Figure: China Ownership of Mail Accounts by Volume, 2007 Figure: China Average Monthly Spend on Mailboxes, 2007 Figure: China Ownership of Mailboxes, 2007 Figure: China Preferred Method of Receiving Mail, 2007 Instant Messaging Figure: China Usage of Instant Messaging, 2007 Figure: China Ownership of Instant Messaging Software, 2007 Figure: China Instant Messaging Service Voice Function Use in the Past 12 Months, 2007 Figure: China Satisfaction Level with Voice Functionality, 2007 Figure: China Voice Function Use in the Coming 12 Months, 2007 Figure: China Instant Messaging Service Video Function Use in the Past 12 Months, 2007 Figure: Satisfaction Levels with Video Functionality, 2007 Figure: China Reasons Affecting Experience of Video Use, 2007 Social Networks Figure: China Penetration of Social Networks in the Past 12 Months, 2007 Figure: China Purpose for Logging into Social Networks, 2007 Blogs Figure: China Use of Personal Blogs, 2007 Figure: China Bloggers' Frequency of Blog Updating, 2007 Figure: China Acceptance of Web Log Advertisements, 2007 Figure: China Non-Bloggers' Propensity to Start Blogs, 2007 Commerce Online Shopping Figure: China Online Shopping Behavior, 2007 Figure: China Usage of C2C Services, 2007 Figure: China Spend on Online Shopping in the Past 12 Months, 2007 Figure: China Payment Methods Used by Online Buyers, 2007 Figure: China Usage of Online Shopping Web Sites, 2007 Figure: China Propensity Toward Online Shopping in the Coming 12 Months, 2007 Online Banking Figure: China Online Banking in the Past 12 months, 2007 Figure: China Ownership of Online Bank Account, 2007 Figure: China Internet Users' Reasons for Using Online Payment, 2007 Figure: China Reasons Not to Use Online Banking, 2007 Figure: China Online Banking in the Coming 12 Months, 2007 Searches Figure: China Usage of Search Engine, 2007 Figure: China Search Engine Usage Frequency, 2007 Figure: China Content Searches by Type, 2007 Figure: China Ad Clicking in Search Results, 2007 Figure: China Desktop Search Use in the Past 12 Months, 2007 Figure: China Desktop Search Tool Use, 2007 Future Outlook Essential Guidance Learn More Related Research Definition General PCs Web and eCommerce High-Speed Internet Online Gaming: eBanking Education Occupation Synopsis |
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