Profitability — More Than an Exercise in Accounting: A Case Study of Verizon Business

This IDC Buyer Case Study looks at the experiences of a large telecommunications company business unit, Verizon Business, which has implemented applications that have impacted how the company performs analysis and measures profitability. The company has successfully launched a profitability strategy that started with activity-based costing (ABC) methods for sales units and has now created an enterprise environment that generates profitability data and cost reports for many product, service, and channel segments. As the company looks to implement future applications, it will support advanced financial business processes that will further the efforts of financial forecasting, cost allocations, and customer life-time value.