IDC's 2007 U.S. Consumer TV Survey, Part 2: Future TV Preferences and Purchase

IDC's 2007 U.S. Consumer TV Survey, Part 2: Future TV Preferences and Purchase Trends

Product Type: Market Research Report
Published by: IDC
Published: January 2008
Product Code: R104-32414

Description

This IDC study reveals U.S. consumer respondents' feedback on questions regarding their current television usage and preferences. It is the second of two 2007 United States?based consumer TV survey reports; while the first detailed respondent demographics, current TV ownership, and purchase channel preferences, this study provides insights into future consumer TV purchase trends. We also provide a variety of cross-tab analyses such as whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV.

"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." ? Eric Haruki, research director for IDC's TV Markets and Technologies program

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Future TV Purchase Motivators

Figure: Likelihood of New TV Purchase

Figure: Reason for New TV Purchase, 2006 and 2007

Figure: Motivation for Replacing Primary TV

TV Technology Type Preferences

Figure: TV Technology Type Preference for the <42in. Size Category

Figure: TV Technology Type Preference for the 42in. or Larger Size Category

Figure: Future Flat-Panel TV Technology Type Purchasing Preference, 2006 and 2007

TV Technology Type Preference Cross-Tabs

Table: Future TV Purchasing Preference by U.S. Region and Technology Type (% of Respondents)

Table: Future TV Purchasing Preference by Age and Technology Type (% of Respondents)

Table: Future TV Purchasing Preference by Household Income and Technology Type (% of Respondents)

Future TV Size Expectations

Figure: Future TV Size Preference, 2006 and 2007

Table: Comparison of Current and Planned Future Primary TV Size: 5in. Size Categories (% of Respondents)

Table: Comparison of Current and Planned Future Primary TV Size: 10in. Size Categories (% of Respondents)

Future TV Cost Expectations

Figure: Future TV Purchase Spending Expectations

Table: Comparison of Past and Future TV Spending (% of Respondents)

Table: Expected Future TV Purchase Spending, 2006 and 2007 (% of Respondents)

TV Feature Set and Performance Preferences

Figure: Very Important TV Features

Figure: Not Important TV Features

Figure: Very Important TV Performance Factors

Figure: Not Important TV Performance Factors

Subjective TV Combo Preferences

Figure: TV Feature Combination Preference: Size and Resolution

Figure: TV Feature Combination Preference: Brand and Size

Figure: Future TV Brand Preference

Reseller Preferences

Figure: Future TV Reseller Preference

Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)

Feedback to Vendors and Retailers

Figure: Primary Consumer Feedback Topics, 2006 and 2007

Table: Respondent Comments by Category

Future Outlook

Essential Guidance

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Related Research

Synopsis

Ordering and More Information

Price and Delivery Options

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