Philippines 2008 Top 10 Predictions: Expansion, Optimization, and Consumer Dynamism

This IDC study presents the key developments that are expected to impact the Philippines IT and telecommunications market in the coming year. As 2008 rolls in, the Philippines is poised for continued sociopolitical and economic growth. A solid economic performance, a maturing political constituent base, improved international perception, and a competitive business environment have given the country positive expectations. While still a relatively unsaturated market, the country has started to show heightened information and communication technology (ICT) awareness from both a consumer and commercial standpoint. Although there remain some portions of the country that have yet to fully adopt or implement IT infrastructures, gradual steps are being taken to address this.

"In 2008, the Philippines ICT market will be shaped by expansion, optimization, and dynamism. Regionalization is becoming a key thrust for vendors as they aim to realize more business opportunities by tapping the country's lucrative mass-market base. In addition, the need to be more efficient without sacrificing productivity will begin to be a major strategic requirement among companies. Furthermore, consumer consumption will be heightened. The entry of more competitively priced yet more advanced products especially in the mobile device space (i.e., mobile phones, notebooks), combined with a stronger consumer purchasing outlook, will drive consumer adoption to new heights," says Augusto Roman P. Carlos, market analyst, IDC Philippines.