IDC's 2007 Consumer TV Survey, Part 1: Demographics and Current TV Preferences:

IDC's 2007 Consumer TV Survey, Part 1: Demographics and Current TV Preferences

Product Type: Market Research Report
Published by: IDC
Published: January 2008
Product Code: R104-32485

Description

This IDC study, the first of two TV survey studies, offers insight into current U.S. TV ownership, with data split by a number of respondent demographics (age, household income level, and gender). This study also provides a variety of cross-tab analyses ? whether a particular income group favored a certain TV type, where consumers, in different geographic segments of our country, shopped for their TVs, and why.

"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." ? Eric Haruki, research director for IDC's TV Markets and Technologies

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Respondent Demographics

Figure: Respondents by Gender

Figure: Respondents by Racial Background

Figure: Respondents by Household Income

Figure: Respondents by Age

Figure: Respondent by Home Region Within the United States

Figure: Respondents by Home State

Respondent DTV Mandate Awareness/Current TV Service Subscription Types

Figure: Familiarity with 2009 DTV Mandate

Figure: Impact of 2009 DTV Mandate

Figure: Respondents by TV Service Type

Figure: Respondents with an HD Subscription, 2006 and 2007

Respondent Current TV Dynamics

Figure: TVs in Regular Use Within Household

Figure: HDTV Ownership

Figure: Current Primary TV Type

Table: Current TV Type by Household Income (% of Respondents)

Table: Current TV Type by Respondent's Age (% of Respondents)

Table: Current TV Type by Geographic Region (% of Respondents)

Figure: Primary TV Size (5in. Increments)

Figure: Primary TV Size (10in. Increments)

Figure: Age of Primary TV

Respondent TV Reseller/Channel Preferences

Figure: TV Purchase Channel

Table: TV Reseller Preference by Geographic Region (% of Respondents)

Table: TV Reseller Preference by Household Income (% of Respondents)

Table: Current TV Size by Purchase Channel (% of Respondents)

Figure: Cost of Primary TV

Table: TV Purchase Price by Reseller Type (% of Respondents)

Figure: Most Influential Factors in Choosing TV Reseller

Future Outlook

Essential Guidance

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Related Research

Survey Questionnaire: IDC's Consumer TV Survey, 2007

Synopsis

Ordering and More Information

Price and Delivery Options

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