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Worldwide Hardcopy 2008 Top 10 PredictionsProduct Type: Market Research ReportPublished by: IDC Published: January 2008 Product Code: R104-32538 Description
This IDC study predicts the major product and go-to-market trends anticipated for 2008 through the beginning of 2009. While the hardcopy market is well-established with long-time industry participants and technologies, the wave of change makes it essential for vendors to recognize and capitalize on market shifts. IDC's hardcopy predictions are designed to help vendors realize the expected changes and plan their strategies for success in this market. The major themes around this year's predictions revolve around: Market consolidation and go-to-market strategies The battle between marking technologies ? ink versus laser Growth opportunities in managed print services and color and document solutions The evolution of hardcopy devices Environmental concerns and wireless making an impact Growth potential and warning signs for emerging large format and production markets"While many vendors complain of market maturity, IDC's predictions for the hardcopy market reveal a plethora of opportunities to target to drive business growth. These predictions offer insight into the future market direction and evolution with respect to product technologies, market transitions, growth segments, and effective go-to-market strategies. Vendors that capitalize on these opportunities have the greatest potential for market share increases and revenue growth," according to Keith Kmetz, program vice president, IDC Hardcopy Peripherals Solutions and Services. Table of Contents
Table of ContentsPredictions In This Study Situation Overview Future Outlook 1. The Battle to Gain Go-to-Market Strength and Capacity Continues Tactics Will Include Copier Dealer Acquisitions, IT Reseller Partnerships and Expanding Direct Relations with Customers 2. Pagewide Array Inkjet Is Expected to Have Minimal Impact in 2008, But Stay Tuned for 2009 and Beyond 3. Managed Print Services Engagements Will Surge with High Interest Among Midsize and Enterprise Customer Sites 4. Declining Color ASVs Make These Devices Increasingly Attractive as Alternatives to Monochrome Devices Key Emerging Differentiators Will Include Focus on the Aftermarket and Channel/End-User Incentives 5. MFPs Will Continue to Expand Their Role as Information Portals 6. Hardcopy Vendors and Independent Solutions Providers Will Increasingly Leverage the SaaS Framework as an Alternative Delivery Model 7. "Green" Printing Features Will Move Up in Relevance and Importance for Vendors' Marketing Messaging to Customers 8. Wireless Will Be the New "In" Specification for SOHO-Targeted Inkjet and Laser Products It Will Also Gain Traction in the Larger Midsize and Enterprise Markets 9. The Large Format Market Can Expect to See Continued Growth in Both the U.S. Market and the Worldwide Market 10. The Production Market Opportunity Will Find Many Customers Under Pressure to Maintain Sufficient Volumes to Justify In-House Production Facilities Essential Guidance Learn More Related Research Synopsis |
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