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China Internet Economy 2007-2011 Forecast and AnalysisProduct Type: Market Research ReportPublished by: IDC Published: January 2008 Product Code: R104-32608 Description
This IDC study examines the dynamics of China's Internet economy and focuses on basic elements of the Internet economy, like devices using the Internet, online user population, and main business models like Internet advertising, business to consumer ecommerce, and business-to-business (B2B) ecommerce. It looks at market drivers, dynamics, and strategies; the competitive landscape; and includes competitive dynamics of the top vendors as well as a 2007?2010 market forecast. "China's Internet economy has evolved and updated rapidly. Although online advertising is expected to maintain rapid growth in the coming years, it will be hard for players relying on advertising models to maintain robust growth in a monopoly market. The boom of ecommerce has also shown tremendous potential, and B2B market will present big opportunities in China," says Jacky Huang, senior market analyst, Cross-Products Team, IDC China. Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Primary Research Secondary Research Executive Summary Situation Overview Market Dynamics Macroeconomic Overview Regulation Figure: Media Supervision Relationships Digital Marketplace Ecosystem Model Figure: Digital Marketplace Ecosystem China Internet Access Services Devices Using the Internet Figure: China PC and Mobile Internet Connectivity, 2006 Internet Access Subscribers Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2007 Internet Users and Buyers Figure: China Internet Users, 2006 Internet Advertising Introduction Figure: China Online Paid Search and Brand Advertising, 2006 Brand Advertising Figure: China Brand Advertising by Vendor, 2006 Paid Searches Figure: China Paid Search by Vendor, 2006 Online Consumer Market: B2C Introduction Online Shopping Figure: China Online Shopping, 2006 Online Travel Figure: China Online Travel, 2006 Online Business Market Figure: China Business to Business by Vendor, 2006 Web 2.0 Video Sharing/Podcasts Classified Information Social Networks: Business Community Social Networks: Campus Community Digital Magazines Blogs Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for China's Internet Economy, 2007-2011 China Internet Access Figure: China Internet-Accessible Devices, 2006?2011 Figure: China Internet Access Service Subscribers, 2006?2011 Figure: China Internet User Population, 2006?2011 Figure: China Internet Buyer Population, 2006?2011 China Internet Advertising Figure: China Online Advertising Revenue, 2006?2011 China eCommerce Figure: China eCommerce Spending, 2006?2011 Figure: China Business-to-Business eCommerce Spending, 2006?2011 Figure: China Business-to-Consumer eCommerce Spending, 2006?2011 Essential Guidance Advice for New Media Companies Advice for eCommerce Companies Advice for IT Vendors Learn More Related Research Definitions Synopsis |
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