U.S. Online Consumer Behavior Survey Results 2007, Part I: Wireline Internet Usage:

U.S. Online Consumer Behavior Survey Results 2007, Part I: Wireline Internet Usage

Product Type: Market Research Report
Published by: IDC
Published: February 2008
Product Code: R104-32798

Description

This IDC study outlines the results for wireline (i.e., nonmobile) Internet usage from the 2007 U.S. Online Consumer Behavior Survey, which was designed to provide a comprehensive overview of U.S. consumers' online activities.

Data was collected using a structured online questionnaire. Based on the responses of a sample of 992 U.S. residents 15 years of age or older who frequently use the Internet, the results include quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Field time was September 9 to October 9, 2007.

"The Internet is the most heavily used medium in the United States. Users spend almost twice as much time using the Internet as they do watching TV," said Karsten Weide, IDC's program director, Digital Media and Entertainment. "And we will see marketers move money out of broadcast TV and into Internet video advertising."

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Internet Access

Figure: U.S. Residents 15 Years of Age or Older with Internet Access

Table: Locations Used When Accessing the Internet by Gender and Age (% of Respondents)

Figure: Locations Used When Accessing the Internet by Gender and Age

Table: Device Primarily Used to Access the Internet at Home by Gender and Age (% of Respondents)

Figure: Device Primarily Used to Access the Internet at Home by Gender and Age

Table: Devices Used to Access the Internet at Home by Gender and Age (% of Respondents)

Figure: Devices Used to Access the Internet at Home by Gender and Age

Table: Internet Access Technology Used When Using Laptop or Notebook PC at Home by Gender and Age (% of Respondents)

Figure: Internet Access Technology Used When Using Laptop or Notebook PC at Home

Table: Internet Access Technology Used by Gender and Age (% of Respondents)

Figure: Internet Access Technology Used

Table: Non-Owned Devices Used to Access the Internet by Gender and Age (% of Respondents)

Figure: Non-Owned Devices Used to Access the Internet by Gender and Age

Internet Usage

Table: Internet Activities by Gender and Age (% of Respondents)

Figure: Top 25 Internet Activities

Figure: Top Internet Activities by Gender

Figure: Lower-Tier Internet Activities by Gender

Figure: Top Internet Activities by Age

Figure: Middle-Tier Internet Activities by Age

Figure: Lower-Tier Internet Activities by Age

Table: Most Interesting Internet Topics by Gender and Age (% of Respondents)

Figure: Most Interesting Internet Topics

Figure: Most Interesting Internet Topics by Gender

Figure: Most Interesting Internet Topics by Age

Table: Web Sites Visited in the Last 30 Days by Gender and Age (% of Respondents)

Figure: Top 25 Web Sites Visited in the Last 30 Days

Figure: Relative Reach of Select Web Sites by Gender and Age

Figure: Top Web Sites Visited in the Last 30 Days by Gender

Figure: Lower-Tier Web Sites Visited in the Last 30 Days by Gender

Figure: Top Web Sites Visited in the Last 30 Days by Age

Figure: Lower-Tier Web Sites Visited in the Last 30 Days by Age

Table: Share of Users of Specific Web Sites that Are Registered (% of Respondents)

Figure: Share of Users of Specific Web Sites that Are Registered

Table: Social Networking Usage (% of Respondents)

Figure: Social Networking Usage

Figure: Frequency of Seeking Information

Table: Frequency of Information-Seeking Behavior (% of Respondents)

Figure: Information-Seeking Behavior

Email, Instant Messaging, and Media Players

Table: Email Services Used by Gender and Age (% of Respondents)

Figure: Email Services Used

Table: Instant Messaging Service Used by Gender and Age (% of Respondents)

Figure: Instant Messaging Service Used

Table: Media Player Used by Gender and Age (% of Respondents)

Figure: Media Player Used

Media Usage

Table: Time Spent by Internet Users on Different Media by Gender and Age (Mean Hours per Week)

Figure: Time Spent by Internet Users on Different Media

Figure: Time Spent by Internet Users on Select Media by Age

Table: Expected Change in Time Spent on Different Media (% of Respondents)

Figure: Expected Change in Time Spent on Different Media

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Ordering and More Information

Price and Delivery Options

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