Asia/Pacific (Excluding Japan) Consumer Internet Survey, 2007: Industry Report

Asia/Pacific (Excluding Japan) Consumer Internet Survey, 2007

Product Type: Market Research Report
Published by: IDC
Published: February 2008
Product Code: R104-32928

Description

This IDC study looks at the trends of consumers Internet access market in the Asia/Pacific (excluding Japan) or APEJ. The data leveraged in this survey is from Project Skypad and focuses on broadband use, WLAN WiFi access in the home, and online purchases.

"The Internet access market in APEJ continues to show strong growth, particularly among urban users as network deployments expand and services available over a broadband connection increase. In order for service providers (SPs) to continue to migrate narrowband consumers to broadband, they need to work to bundle voice, video, and data at the proper price point. In addition, SPs will need to work with content owners and device manufacturers to help develop and sell new products and services to encourage further broadband usage," says Kenneth Liew, senior market analyst, Communications Research, IDC Asia/Pacific.

Table of Contents

Table of Contents

IDC Opinion

In This Study

Introduction

Methodology

Geography

Table: Sample Achievement

Survey Instrument

Interviewing/Administering the Instrument

Universe Population

Sample Frame & Respondent Criteria

Profile of Sample

Figure: Age Distribution

Figure: Education Level

Figure: Personal Income per Country/Territory

Figure: Household Income per Country/Territory

Figure: Gender

Executive Summary

Situation Overview

Asia/Pacific (Excluding Japan) Consumer Internet Trends

Broadband and Narrowband Use

Table: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Type by Geography (%)

Figure: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Type by Geography, 2007

Usage by Gender and Age

Table: Asia/Pacific (Excluding Japan) Type of Internet Access by Age Group, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Type of Internet Access by Gender, 2007

Asia/Pacific (Excluding Japan) Internet Usage: Consumer Online Activity Trends

Type of Broadband Access Technology

Table: Asia/Pacific (Excluding Japan) Type of Broadband Access Technology by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Type of Broadband Access Technology by Geography, 2007

Length of Time Subscribing to Broadband

Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscription by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscription by Geography, 2007

Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscription by Gender, 2007

Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscription by Age Groups, 2007 (%)

Reasons for Subscribing to Current Broadband Service Provider

Table: Asia/Pacific (Excluding Japan) Reasons for Choosing Current Broadband Service Provider by Country, 2007 (%)

Reasons for Not Subscribing to Broadband

Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography 2007 (%)

Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Age Group 2007 (%)

Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Gender, 2007

Figure: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography, 2007 (%)

Use of Wireless Solutions to Access the Internet from Home

Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Geography, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Monthly Household Income, 2007

Figure: Asia/Pacific (Excluding Japan) Use of Wireless Access by Geography, 2007

Number of Internet Users per Household

Table: Asia/Pacific (Excluding Japan) Number of Household Members Using the Internet at Least Once a Month by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Number of Household Members Using the Internet at Least Once a Month by Geography, 2007

Figure: Asia/Pacific (Excluding Japan) Number of Household Members Using the Internet at Least Once a Month by Geography, 2007

Access Location by Geography

Figure: Asia/Pacific (Excluding Japan) Internet Access Location, 2007

Table: Asia/Pacific (Excluding Japan) Internet Access Location by Geography, 2007 (%)

Access Location by Gender and Age

Table: Asia/Pacific (Excluding Japan) Internet Access Location by Age Groups, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Internet Access Location by Gender, 2007

Type of Devices Used for Internet Access

Figure: Asia/Pacific (Excluding Japan) Type of Device Used for Internet Access, 2007

Table: Asia/Pacific (Excluding Japan) Frequency of Use of PC and Mobile Phone to Access Internet by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Frequency of Use of PC and Mobile Phone to Access Internet, 2007

Table: Asia/Pacific (Excluding Japan) Frequency of Use of PC and Mobile Phone to Access Internet by Age Groups, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Frequency of Use of PC and Mobile Phone to Access Internet by Gender, 2007

Internet Activities

Table: Asia/Pacific (Excluding Japan) Internet Online Activities by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Internet Online Activities, 2007

Table: Asia/Pacific (Excluding Japan) Internet Online Activities by Age Groups, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Internet Online Activities by Gender, 2007

Top Web Sites by Geography

Table: Asia/Pacific (Excluding Japan) Most Visited Websites by Geography, 2007

Internet Online Applications

Table: Asia/Pacific (Excluding Japan) Internet Application Use by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Internet Application Use, 2007

Table: Asia/Pacific (Excluding Japan) Internet Application Use by Age Groups, 2007

Table: Asia/Pacific (Excluding Japan) Internet Application Use by Gender, 2007

eCommerce ? Shopping

Table: Asia Pacific (Excluding Japan) Online Purchasing by Geography, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Online Purchasing by Gender and Internet Access Type, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Online Purchases During Last 12 Months by Geography, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Online Purchases During Last 12 Months by Age Groups, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Online Purchases During Last 12 Months by Age Groups, 2007

Figure: Asia/Pacific (Excluding Japan) Online Purchases, 2007

eCommerce ? Reasons for Not Shopping Online

Table: Asia/Pacific (Excluding Japan) Reasons for Not Purchasing Online by Geography, 2007 (%)

Figure: Asia/Pacific (Excluding Japan) Reasons for Not Purchasing Online by Geography, 2007

Table: Asia/Pacific (Excluding Japan) Reasons for Not Purchasing Online by Age Groups, 2007 (%)

Table: Asia/Pacific (Excluding Japan) Reasons for Not Purchasing Online by Gender, 2007

Future Outlook

Essential Guidance

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Synopsis

Ordering and More Information

Price and Delivery Options

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