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December 2007 Consumer Monitor Survey, Part 1: What Consumers WantProduct Type: Market Research ReportPublished by: IDC Published: February 2008 Product Code: R104-32979 Description
This IDC study examines the wants and needs of consumer PC monitor buyers. The first of two studies based on a survey of 1,129 consumers currently in the market for a new PC monitor, it discusses many of the key motivating factors behind consumer monitor purchases. Questions answered in this document include the following: How important is screen size to consumer PC buyers? What about high-definition resolution? What percentage of consumers currently own a widescreen PC monitor, and what percentage plan to buy a widescreen model in the next 12 months? What percentage plan to stick with a standard-aspect-ratio LCD? Are consumers familiar with terms such as HDMI, DisplayPort, and DRM? Do they care about the interface that comes on their next monitor? Do consumers ever consider using their old LCD monitors as secondary televisions?"Consumers continue to be an increasingly important piece of the monitor industry puzzle. Vendors seeking success in this market must pay close attention to the wants and needs of these increasingly tech-savvy customers." ? Tom Mainelli, senior research analyst for IDC's Displays and Projectors group Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Sampling Frame and Sampling Method Respondents Survey Schedule Weightings Data Analysis Situation Overview Respondent Demographics Figure: Respondents by Household Income Figure: Respondents by Level of Education Figure: Respondents by Employment Status Figure: Respondents by Occupation Figure: Respondents by Ethnicity Figure: Respondents by Age Figure: Respondents by Gender Figure: Respondents by Number of People Living in Household Figure: Primary Internet Access Method at Home Figure: Self-Described Level of Computer Proficiency Current PC and Notebook Ownership Figure: Number of Desktop PCs Owned Figure: Current Monitor Usage for Desktop PCs Figure: Number of Portable PCs Owned Figure: Standalone Monitor Usage for Portable PCs Purchase Motivators Figure: Top 3 Factors Influencing the Decision to Buy a New Monitor Figure: Importance of Monitor Purchase Criteria Figure: Monitor Preferences Figure: Future Monitor Purchase by Type Figure: CRT Monitor Purchase Plans by Size Figure: Standard LCD Monitor Purchase Plans by Size Figure: Widescreen LCD Monitor Purchase Plans by Size Figure: Monitor Upgrade Price Barrier Industry Lingo and Future Usage Plans Figure: Familiarity with Monitor Terms Figure: Preferred Monitor Interface Figure: Monitor Usage Plans Figure: Likelihood of Using LCD Monitor as a Television Future Outlook Essential Guidance Learn More Related Research IDC's December 2007 Consumer Monitor Survey Questions About You and Your Household Synopsis |
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