December 2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels:

December 2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels

Product Type: Market Research Report
Published by: IDC
Published: March 2008
Product Code: R104-33142

Description

This IDC study is part 2 of two studies based on a survey of 1,129 consumers currently in the market for a new PC monitor. It delves into questions about research, branding, channels, and recycling plans. Questions answered in this document include the following:

Where do consumers research their monitor purchases, and what sources are the most influential? What monitor brands do consumers like best, and why? What channels do consumers prefer when it comes to buying their next monitor, and among those individual channels which sellers do they prefer? How long do consumers expect to keep their current monitor, and will they hold on to their next monitor for the same amount of time? What do they plan to do with their retired hardware? "Consumers continue to demonstrate strong preferences for specific brands as well as for certain buying channels. As home users continue to transition from using primarily desktops to primarily notebooks, vendors must pay close attention to these preferences to ensure future success." ? Tom Mainelli, senior research analyst for IDC's Displays and Projectors group

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Sampling Frame and Sampling Method

Respondents

Survey Schedule

Weightings

Data Analysis

Situation Overview

Researching the Purchase

Figure: Consumer Respondents' Research Methods

Figure: Consumer Respondents' Vendor Web Site Requirements

Bundles and Branding

Figure: Consumer Respondents' Bundle-Buying Plans

Table: Consumer Respondents' Top Brand Considerations for Monitor Purchase

Figure: Consumer Respondents' Reasons for Considering Brand for Monitor Purchase

Where to Buy

Figure: Consumer Respondents' Preferred Channel for Monitor Purchase

Figure: Consumer Respondents' Preferred Retail Chain Store for Monitor Purchase

Figure: Consumer Respondents' Preferred Online Store or Web Site for Monitor Purchase

Life Cycles and Recycling Plans

Figure: Consumer Respondents' Current and Future Monitor Expected Life Span

Figure: Consumer Respondents' Current and Future PC or Notebook Expected Life Span

Figure: Consumer Respondents' Plans for Their Retired Monitor

Future Outlook

Essential Guidance

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Related Research

Synopsis

Ordering and More Information

Price and Delivery Options

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