PCs in Home Office Households: Notebooks Continue to Gain in Popularity as New

PCs in Home Office Households: Notebooks Continue to Gain in Popularity as New Opportunities Emerge

Product Type: Market Research Report
Published by: IDC
Published: March 2008
Product Code: R104-33155

Description

This IDC study examines PC penetration in home office households, both income generating and corporate, as well as channel and brand preferences for both desktop and notebook PCs.

"Home office households continue to represent an important opportunity for PC vendors," says Merle Sandler, research manager in IDC's Home Office Market program. "Although PC penetration rates have leveled off, the number of PC-owning home office households will approach 38 million by 2012, so there is a large potential market for replacement and upgrade PCs, as well as additional PCs, with notebook PCs representing an increasing share of PC shipments."

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

PC Ownership and Plans

Figure: U.S. Home Office Household PC Penetration, 2008

Table: U.S. Home Office Household PC Penetration, 2008 (% of Respondents)

Figure: Types of PCs in PC-Owning U.S. Home Office Households, 2008

Figure: U.S. Home Office PC Households Planning PC Purchases, 2008

Table: Types of PC Planned for Purchase in U.S. Home Office Households, 2008 (% of Respondents)

Number of PCs Owned

Table: Number of Desktop Computers in U.S. Home Office Households, 2008 (% of Respondents)

Table: Number of Notebook Computers in U.S. Home Office Households, 2008 (% of Respondents)

PC Brand Preferences

Table: Brands of Desktop Computers Owned by U.S. Home Office Households, 2008 (% of Respondents)

Table: Brands of Notebook Computers Owned by U.S. Home Office Households, 2008 (% of Respondents)

Figure: U.S. Home Office Household Desktop PC Ownership by Top Brand, 2008

Figure: U.S. Home Office Household Notebook PC Ownership by Top Brand, 2008

Table: Brands of Desktop Computers Planned for Purchase by U.S. Home Office Households, 2008 (% of Respondents)

Table: Brands of Notebook Computers Planned for Purchase by U.S. Home Office Households, 2008 (% of Respondents)

Figure: U.S. Home Office Desktop PCs Planned for Purchase by Top Brand, 2008

Figure: U.S. Home Office Notebook PCs Planned for Purchase by Top Brand, 2008

PC Channel Preferences

Table: Channel Used for Most Recent PC Purchase in U.S. Home Office Households, 2008 (% of Respondents)

Figure: Leading Channels Used for Most Recent PC Purchase in U.S. Home Office Households, 2008

Table: Preferred Future PC Purchase Channel in U.S. Home Office Households, 2008 (% of Respondents)

Figure: Leading Preferred Future PC Purchase Channels in U.S. Home Office Households, 2003

Future Outlook

Essential Guidance

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Methodology

Synopsis

Ordering and More Information

Price and Delivery Options

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