Developing Enterprise Mobility Roadmaps for Central-and-Eastern-European Operators

This IDC Study takes note of Central and Eastern Europe's increasingly mature and competitive telecommunications market and proposes enterprise mobility services as one route to increased ARPU and customer loyalty. The Essential Guidance section provides a series of decision points to use in constructing or fine-tuning an enterprise mobility strategy and a series of suggested actions based on different carrier strengths.

"A successful Enterprise Mobility strategy begins with steps the carrier can implement immediately and gives proper attention to non-technical areas such as marketing, consumer care, partner management, and support." ? Andy Hicks, Senior Analyst, IDC CEMA.