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Show Me The Money, 2008: The Top Consumer Multiplay ApplicationsProduct Type: Market Research ReportPublished by: IDC Published: March 2008 Product Code: R104-33306 Description
Drawn from data generated in IDC's 2007 U.S. Bundled Services Survey, this IDC study analyzes 31 communications applications and pinpoints those that generate the highest levels of consumer interest and willingness to pay. According to Matt Davis, director, Consumer Multiplay Services, "Service providers have shifted into a new gear for the delivery of integrated next-generation applications. The fusion of voice features, interactive television, broadband, and wireless is creating a new set of opportunities and challenges that will impact service provider competitive positioning in 2008 and beyond." Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Situation Overview Figure: Top 12 U.S. Consumer Multiplay Applications Table: Stack Ranking: Overall Interest in U.S. Consumer Multiplay Services Table: Stack Ranking: Willingness to Pay for U.S. Consumer Multiplay Services Figure: Willingness to Pay for One-to-One Videoconferencing by Screen Type Figure: Willingness to Pay for Managed Home Networking Service Installation and Maintenance Future Outlook Essential Guidance Learn More Related Research Synopsis |
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