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Consumer Internet Video Survey Results: The Basics of Consumer Behavior in the United StatesProduct Type: Market Research ReportPublished by: IDC Published: March 2008 Product Code: R104-33314 Description
This IDC study presents results from our 2007 Consumer Internet Video Survey. Included in this study are results pertaining to Internet video usage in the United States. The survey was conducted online and engaged consumers ages 13 and up already watching Internet video. "Internet video has seen impressive growth over the past several years. It has moved from being based around YouTube, with user-generated content (UGC) and pirated content, toward a more balanced mix of content sources with several types of UGC, such as educational and semiprofessional, and nonpirated premium content. However, despite the breakout of UGC into niches and the increased availability of premium content, IDC believes that YouTube will remain a driving force of online video," says Elizabeth Curtis, associate research analyst in IDC's Consumer Markets program. Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Situation Overview Online Video Content Figure: Types of Content Respondents Have Watched Online Figure: Sites Respondents Have Gone to for Video Content in Past Three Months Top-Tier Content Online Figure: Likelihood of Respondents Watching Movies Online Again Figure: Reasons Respondents Watched Movies Online Instead of on a TV Figure: Reasons Respondents Watched TV Shows Online Instead of on a TV User-Generated Content Figure: Methods Respondents Used to Find User-Generated Content Interacting with Video Figure: Frequency with Which Respondents Watch Internet Video Figure: Length of Time Respondents Typically Watch Internet Video Figure: Respondents Watching More Internet Video than a Year Ago Figure: Activities Respondents Cut Back on to Spend More Time Watching Internet Video Figure: Device Respondents Most Commonly Use to Watch Internet Video Where Is All the Video Coming From? Figure: Respondents Currently Posting Content Online Figure: Frequency with Which Respondents Post Content Online Figure: Types of Content Respondents Post Online Figure: Respondents' Motivation for Posting Content Online Looking Forward Figure: Respondents' Expectations to Post Video Online More Frequently over the Next Year Figure: Intent of Respondents' Not Currently Posting Video Online to Post Next Year The YouTube Factor Figure: Respondents' Perception of YouTube's Dominance Future Outlook Essential Guidance Premium Content Owners and Advertisers UGC Pay TV Providers Next-Generation DVD?Blu-ray Learn More Related Research Synopsis |
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