|
|
IDC's 2007 U.S. Consumer PC Survey, Part 2Product Type: Market Research ReportPublished by: IDC Published: April 2008 Product Code: R104-33533 Description
This IDC study is the result of IDC's 2007 U.S. Consumer PC Survey. This national survey of 983 U.S. households was conducted online in late 2007 to assess current household usage and future demand for personal computers. This study covers the future outlook results, while the accompanying document, IDC's 2007 U.S. Consumer PC Survey, Part 1 (IDC #211305, March 2008), addresses the current usage results. "The consumer market has been more of a key driver in the U.S. PC market than ever before. With the transition to notebooks and lower prices of PCs, many consumers are looking to buy or replace new systems. Consumers are at a point where they have larger storage, application, and multimedia needs. This is causing many consumer refreshes as well as more multi-PC homes. Survey results from almost 1,000 respondents indicate that over 60% plan on purchasing a new PC in the near future; 53% of those are considering notebooks, up from 45% in last year's survey," says Doug Bell, analyst with IDC's Quarterly PC Tracker. Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Respondent Demographic Profile Figure: Respondents by Gender Figure: Respondents by Age Figure: Respondents by Education Level Figure: Respondents by Household Size Figure: Respondents by Household Income Figure: Respondents by Employment Status Executive Summary Situation Overview Key Survey Findings Why, What, Who, and Where Figure: Motivation for Buying a New PC Figure: Expected PC Purchase in the Next 12 Months Figure: Vendor of Next PC Likely to Purchase Figure: Planned Location of Next PC Purchase Why a Desktop? Figure: Reason for Purchasing Desktop Over Notebook Figure: Planned Spending for Next Desktop PC Why a Notebook? Figure: Reason for Purchasing Notebook Over Desktop Figure: Screen Size Preference for Next Notebook PC Figure: Planned Spending for Next Notebook PC Purchase Criteria Figure: Criteria for Future PC Purchase: Configuration Figure: Criteria for Future PC Purchase: High-Level Characteristics Figure: Criteria for Future PC Purchase: Support and Reputation Figure: Household Member for Whom PC Purchase Is Planned Future Outlook Essential Guidance Learn More Related Research Appendix: Consumer PC Survey 2007 Your Household's Usage of PCs Home Connectivity Future PC Purchases About You Synopsis |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |