Is Mobile a Viable Channel for Banking, Investing, and Insurance?

This Financial Insights Perspective provides the FinTech Advisor's weekly perspective on the financial services industry. It provides financial institutions with timely guidance about maximizing one's technology investments.

Evaluating mobile as a viable channel for banking, investing, and insurance requires an assessment of the utility of the mobile phone as an effective interface, the need for changing customer interactions and business processes, and the readiness of the mobile technology infrastructure to deliver value with customer service levels that meet expectations at a reasonable cost/benefit.

All of these results may differ depending on the type of institution and its geographic footprint. This document provides a deep dive into the global maturation of the mobile channel and offers guidance to financial institutions, FinTech vendors, and telco carriers on how to best analyze market opportunities and challenges.