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Blyk Hits 100,000 - Good News for Niche MVNOs

Product Type: Market Research Report
Published by: IDC
Published: April 2008
Product Code: R104-33688
Description

U.K.-based MVNO Blyk announced it has reached 100,000 customers some six months ahead of schedule. Blyk is unique in that its business model is based around delivering highly-targeted advertising to its customers, in exchange for free minutes and texts. While we think this is a significant milestone, we believe that it has stronger implications for the MVNO model than it does for mobile advertising.

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