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Japan PC 2007-2011 Forecast and 3Q07 Analysis: Sales Channel Trends

Product Type: Market Research Report
Published by: IDC
Published: May 2008
Product Code: R104-33745
Description

This ID study (which is a translation of the Japanese report IDC #J7080104) analyzes the 3Q07 Japan PC market and presents a forecast of the 2007-2011 market and sales channel trends.

The home PC market returned to year-on-year negative unit shipment growth rate in 3Q07. However, the business PC market finally showed signs of recovery as it emerged out of the trough of the replacement cycle. "Environmental approaches have become more and more important to user companies in 2008 from the perspective of green IT. Better CPUs not only improve PC performance but also significantly reduce power consumption. Therefore, PC power consumption and control of heat release value will be one of the major marketing points from the perspectives of office environment and ecology. PC vendors should market the environmental aspect for PC that were previously delivered and propose the acceleration of the replacement cycle," observes Masahiro Katayama, group manager, PCs, IDC Japan.

Table of Contents
Table of Contents

IDC Opinion

In This Study

Methodology

Data Sources

Revision of Past Data

Situation Overview

Market Group Overview

Figure: Japan PC Unit Shipments and Year-on-Year Growth Rate, 1Q05-3Q07

Figure: Japan Home and Business PC Year-on-Year Unit Shipment Growth Rates, 1Q05-3Q07

Japan Home PC Market

Japan Business PC Market

Table: Japan Home/Business PC Unit Shipments, 3Q07

Market Trends

Japan Market Vendor Trends

Table: Japan PC Unit Shipments by Vendor, 3Q07

Home PC Market Vendor Trends

Figure: Japan Home PC Market Top Five Vendors: Unit Shipment Shares, 1Q05-3Q07

Figure: Japan Home PC Market Top 6-10 Vendors: Unit Shipment Shares, 1Q05-3Q07

Business PC Market Vendor Trends

Figure: Japan Business PC Market Top Three Vendors: Unit Shipment Shares, 1Q05-3Q07

Figure: Japan Business PC Market Top 4-7 Vendors: Unit Shipment Shares, 1Q05-3Q07

Sales Channel Trends

Table: Advantages and Disadvantages of Channels

Figure: Japan Client PC Unit Shipment Share by Sales Channel, 1Q05-3Q07

Constant Demand: Dealer/VAR/SI Channel

Stagnant Growth Rates: Internet Direct Channel

Growth Indicator: Retail and Direct Inbound Channels

Figure: Japan Client PC Unit Shipment Year-on-Year Growth Rate by Channel, 1Q05-3Q07

Vendor Shares and Trends in Each Channel

Retail Channel

Figure: Japan Client PC Retail Channel: Unit Shipment Share by Top Five Vendors, 1Q05-3Q07

Dealer/VAR/SI Channel

Figure: Japan Client PC Dealer/VAR/SI Channel: Unit Shipment Share by Top Five Vendors, 1Q05-3Q07

Direct Outbound Channel

Figure: Japan Client PC Direct Outbound Channel: Unit Shipment Share by Top Five Vendors, 1Q05-3Q07

Direct Inbound Channel

Figure: Japan Client PC Direct Inbound Channel: Unit Shipment Share by Top Five Vendors, 1Q05-3Q07

Internet Direct Channel

Figure: Japan Client PC Internet Direct Channel: Unit Shipment Share by Top Five Vendors, 1Q05-3Q07

Table: Japan Client PC Unit Shipments by Channel, 1Q05-3Q07

Table: Japan Client PC Unit Shipment Share by Channel, 1Q05-3Q07

Table: Japan Client PC Unit Shipment Year-on-Year Growth Rate by Channel, 1Q05-3Q07

Client PC Unit Shipments by User Segment/Channel

Channel Trends in Home PC Market

Figure: Japan Home Segment Client PC Channel Unit Shipments and Year-on-Year Growth Rate, 3Q07

Channel Trends in Large Corporate Market (500 or More Employees)

Figure: Japan Large Corporate Segment Client PC Channel Unit Shipments and Year-on-Year Growth Rate, 3Q07

Channel Trends in SMB Market (499 or Less Employees)

Figure: Japan SMB Segment Client PC Channel Unit Shipments and Year-on-Year Growth Rate, 3Q07

Channel Trends in Public Market (Education, Government)

Figure: Japan Public Segment Client PC Channel Unit Shipments and Year-on-Year Growth Rate, 3Q07

Table: Japan Client PC Unit Shipments by User Segment and Sales Channel, 3Q07

Table: Japan Client PC Unit Shipments by User Segment and Sales Channel, 2Q07

Table: Japan Client PC Unit Shipments by User Segment and Sales Channel, 1Q07

Table: Japan Client PC Unit Shipments by User Segment and Sales Channel, 4Q06

Table: Japan Client PC Unit Shipments by User Segment and Sales Channel, 3Q06

Future Outlook

Forecast and Assumptions

Table: Key Forecast Assumptions for the Japan PC Market, 2007-2011

Japan Home/Business PC Market Forecast

Table: Japan Quarterly Home/Business PC Unit Shipment Forecast, 1Q07-4Q08

Table: Japan Annual Home/Business PC Unit Shipment Forecast, 2007-2011

Japan PC Market Channel Forecast

Home PC Market

Business PC Market

Table: Japan Client PC Unit Shipment Forecast by User Segment and Sales Channel, 2007

Table: Japan Client PC Unit Shipment Forecast by User Segment and Sales Channel, 2008

Market Context

Table: Japan Home Client PC Unit Shipment Forecast Comparison: 3Q07 and 2Q07 Forecast, 1Q07-4Q08

Figure: Japan Home Client PC Unit Shipment Forecast Comparison: 3Q07 and 2Q07 Forecast, 1Q07-4Q08

Table: Japan Business Client PC Unit Shipment Forecast Comparison: 3Q07 and 2Q07 Forecast, 1Q07-4Q08

Figure: Japan Business Client PC Unit Shipment Forecast Comparison: 3Q07 and 2Q07 Forecast, 1Q07-4Q08

Essential Guidance

Actions to Consider

Home PC Market

Business PC Market

Channel Strategies

Learn More

Related Research

Definitions

PC: Personal Computer

Product Type: Form Factor

Display Type

User Segment

Sales Channels

Measures

Synopsis

Ordering and More Information
Price and Delivery Options



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