U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis:

U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis

Product Type: Market Research Report
Published by: IDC
Published: May 2008
Product Code: R104-33871

Description

This IDC study forecasts expenditures on Internet advertising in the United States for 2008?2012. It predicts the overall volume of spending on Internet advertising; breaks out spending by advertising format, including mobile advertising; and also provides ad spend on social networking services (SNS). Top-line numbers for all major traditional media are also included.

"Internet advertising will continue to grow in 2008 even though we expect marketers to pull back on ad spending across all media because of the current economic troubles," said Karsten Weide, program director, Digital Marketplace: New Media and Entertainment. "Video advertising will make great inroads online, while search advertising will lose some market share."

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Future Outlook

Forecast and Assumptions

Assumptions

Table: Key Forecast Assumptions for the U.S. Internet Advertising Market, 2008-2012

Internet Advertising

Figure: U.S. Internet Advertising Spending, 2005?2012

Table: U.S. Internet Advertising Spending, 2005-2012

Behavioral Targeting and Social Advertising

Internet Advertising Formats

Figure: U.S. Internet Advertising Spending Share by Selected Ad Format, 2005?2012

Table: U.S. Internet Advertising Spending by Ad Format, 2005-2012 ($B)

Figure: U.S. Mobile Internet Advertising Spending, 2007?2012

Table: U.S. Mobile Internet Advertising Spending, 2007-2012

Social Networking Services

Figure: U.S. Advertising Spending on Social Networking Services, 2007?2012

Table: U.S. Advertising Spending on Social Networking Services, 2007-2012

Internet Advertising Pricing Models

Figure: U.S. Internet Advertising Spending Share by Pricing Model, 2005?2012

Table: U.S. Internet Advertising Spending by Pricing Model, 2005-2012 ($B)

Overall Development of Advertising in the United States

Figure: U.S. Advertising Spending for All Media, 2005?2012

Table: U.S. Advertising Spending for All Media, 2005-2012

Figure: U.S. Advertising Spending Share by Selected Media, 2005?2012

Table: U.S. Advertising Spending by Media, 2005-2012 ($B)

Market Context

Figure: U.S. Internet Advertising Spending, 2005?2012: Comparison of 2007 and 2008 Forecast

Table: U.S. Internet Advertising Spending, 2005-2012: Comparison of 2007 and 2008 Forecast ($B)

Essential Guidance

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Related Research

Definitions

Advertising

Internet Advertising

Advertising Formats

Pricing Models

Synopsis

Ordering and More Information

Price and Delivery Options

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