Australia and New Zealand Hardcopy Peripheral 2008-2012 Forecast: An ANZ Barometer of the Printing and Imaging Market

This IDC study examines the hardcopy peripheral market in Australia and New Zealand. The analysis covers the complex interplay among different printing and imaging technology configurations ? laser and inkjet, copier and printer, multifunction and single function, monochrome and colour ? and how it is likely to shape the future dynamics of the Australia and New Zealand hardcopy peripheral market. The study serves as an in-depth guide, offering both quantitative and qualitative insights into what vendors need to brace up for in the forthcoming years. The analysis, including a detailed forecast, covers the changing market microcosm in relation to technology and product offerings, vendors' strategies, pricing issues, and channel trends.

"Differentiation across printing and imaging subtechnologies will become even more complex as the entry-level market becomes more crowded for both laser and inkjet devices. The stereotypical price zones associated with different types of hardcopy peripheral devices until recently have been dissolved by a sharp drop in prices. ASPs across all hardcopy technologies are increasingly getting concentrated in narrower bands, and will not only severely constrain vendors' ability to differentiate their offerings in the long term, but also add to perplexity for customers," says Rishi Ghai, program manager, Hardcopy Peripheral, IDC Australia and New Zealand