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Western Europe Internet Advertising Forecast and Analysis, 2008-2012

Product Type: Market Research Report
Published by: IDC
Published: June 2008
Product Code: R104-33995
Description

This study provides IDC's analysis and forecast for Internet advertising in Western Europe, presenting the outlook for spending in 14 regional territories.

"The Internet advertising market jumped by 49% in 2007 to reach ?12.2 billion," said Jason Armitage, senior research analyst, European Digital Media, "and will continue to deliver solid growth over the next five years. As the Internet serves up a higher proportion of video, the industry is preparing for a shift to corresponding formats."

Table of Contents
Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Market Assessment

Key Trends

Future Outlook

Forecast and Assumptions

Table: Key Forecast Assumptions for the Western Europe Internet Advertising Market, 2008-2012

Internet Advertising Outlook

Table: Western Europe Internet Advertising Spending (?M) 2006-2012

Table: Western Europe Internet Advertising Spending by Market (?M) 2006-2012

Essential Guidance

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Related Research

Definitions

Synopsis

Ordering and More Information
Price and Delivery Options



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