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Digital Marketplace: The Faint Pulse of Insurance Industry ActivityProduct Type: Market Research ReportPublished by: IDC Published: July 2008 Product Code: R104-35288 Description
This Financial Insights report reveals the results of a survey of insurance executives' current and planned uses of technologies at play in the digital marketplace and identifies what a few pioneering insurers are doing in this new environment. "The digital marketplace is an emergent, yet rapidly growing U.S. trillion-dollar galaxy of interdependent businesses located around the globe. This marketplace is an inflection point in the natural evolutionary path of commerce because of its digital essence and concomitant business and social applications that leverage the Internet. The insurance industry is not known for either fearlessly applying emerging technologies or quickly entering new markets. Unfortunately, insurance industry activity in the digital marketplace is no exception," states Barry Rabkin, a senior research analyst in Financial Insights' Insurance practice. Table of Contents
Table of ContentsFinancial Insights Opinion In This Report Situation Overview Surveying the Insurance Industry Figure: Survey Respondents by Title Figure: Survey Respondents by Department Figure: Survey Respondents by Company Size (2007 Net Written Premium) Insurers' Current Uses of Digital Marketplace Media Figure: Digital Marketplace Media Currently Used by Insurers Figure: Number of Digital Marketplace Media Used by Insurers Insurers' Planned Uses of Digital Marketplace Media Figure: Insurers' Planned Use of Digital Marketplace Media Figure: Insurers' Plans to Use Digital Marketplace Media Figure: Insurers' Perceived Time Frame to Use Web 2.0 Technologies for Select Business Functions Figure: Insurers' Sense of Urgency for Functional Areas to Use Digital Marketplace Media Delving Deeper into Virtual Worlds Figure: Insurers' Planned Use of Virtual Worlds for Specific Business Initiatives Pioneering Insurance Initiatives Accessing and Managing Digital Marketplace Information Figure: Insurers' Purchase Plans for Specific Technologies Figure: Insurers' Perception of Importance of Specific Technologies to Competitive Success of Their Company Future Outlook Figure: Digital Marketplace Insurance Data Essential Guidance Actions for Insurance Companies Figure: Digital Marketplace Business Applications Figure: Make a Key Decision Actions for Vendors Learn More Related Research Appendix Visualizing the Digital Marketplace Gateways, Hubs, and Nodes Figure: Digital Marketplace The Evolving Digital Marketplace Figure: The Evolving Web Continuing Emergence of New Media Figure: Portfolio of IP-Enabled Media Potential Insurance Industry Applications Table: Potential Insurance Industry Applications of Select Digital Marketplace Media Synopsis |
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