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Worldwide Marketing Automation 2008 Vendor Shares: It's Always Been About Marketing, Hasn't It?Product Type: Market Research ReportPublished by: IDC Published: July 2008 Product Code: R104-35373 Description
This IDC study provides the market sizing for the worldwide marketing automation software market in 2007. It also provides the revenue shares along with the future market outlook and guidance to CRM software vendors. "Marketing automation applications are at last coming into their own as organizations successfully implement structured processes for outbound and inbound engagements. The next phase of development is linking marketing applications directly into the sales applications for true efficiencies in the lead management process." - Mary Wardley, research vice president, CRM Applications Research Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Marketing Automation Market Definition Situation Overview The Marketing Automation Market in 2007 Table: Worldwide Marketing Automation Revenue by Vendor, 2005-2007 ($M) Historical Market Values and Exchange Rates Table: Exchange Rates, 2003-2007 (%) Performance of Leading Vendors in 2007 Performance by Geographic Region in 2007 Table: Worldwide Marketing Automation Revenue by Geography, 2005-2007 ($M) Figure: Worldwide Marketing Revenue Share by Region, 2007 Performance by Operating Environment in 2007 Figure: Worldwide Marketing Revenue Share by Operating Environment, 2007 Future Outlook Essential Guidance Learn More Related Research Methodology Synopsis |
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