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Broadband Triple Play in Western Europe

Product Type: Market Research Report
Published by: IDC
Published: January 2007
Product Code: R104-35487
Description

This document analyzes the concept of triple play in Western Europe, with a particular focus on the provision of voice, video, and data via a single broadband connection to the consumer market. It looks at strategic aspects of bundling, convergence, and differentiation. The document also includes forecasts for Western Europe as a whole for connections and revenues of three key consumer broadband services: high-speed Internet access, voice over broadband (VoBB), and IPTV.

"Simple bundling will generally not be sufficient for long term success," comments Jan Hein Bakkers, research manager, European Telecommunications and Networking, IDC. "Differentiation through application development and service integration and convergence are crucial building blocks of success. However, if the proposition is not marketed in the right way to the consumer, even the best product portfolio will fail."

Table of Contents
Table of Contents

IDC Opinion

In This Study

Situation Overview

Introduction

A Bundling Approach

Operator Bundling Strategy: Toolbox or Swiss Army Knife?

Rationale for Bundled Services

Potential Inhibitors to Bundled Service Adoption

Consumers May Not See Value in Bundles

Monitoring Challenges

Regulatory Uncertainty

Insufficient Customer Service

From Simple Bundling to Offering Converged Services

Future Outlook

The Broadband Triple Play Opportunity

Table: Western Europe - Consumer Broadband Service Connections by Type, 2005-2010 (000)

Figure: Western Europe - Consumer Broadband Service Revenues by Type, 2005-2010

Table: Western Europe - Consumer Broadband Service Revenues by Type, 2005-2010 ($M)

Table: Western Europe - Monthly Consumer ARPU per Connection by Type of Service, 2005-2010 ($)

Table: Western Europe - Monthly Broadband Household ARPU by Type of Service, 2005-2010 ($)

Essential Guidance

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