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HP Channel Strategy: Addressing the Spanish Server Market Opportunity

Product Type: Market Research Report
Published by: IDC
Published: September 2006
Product Code: R104-35628
Description

This insight details HP's go-to-market strategy for its server products in Spain and describes its channel structure and organization. Data of the company's channel performance is presented with examples of accounts in a range of vertical markets. It includes background information on the Spanish market and EU and regional development projects.

Table of Contents
Table of Contents

IDC Opinion

In This Insight

Situation Overview

The Spanish Server Market

Figure: CPU Types by Factory Revenue Market Share in Spain, 1Q03-4Q05

Figure: Spanish Combined Enterprise and x86 Factory Revenue Market Share by Operating System, 1Q03-4Q05

Figure: Spanish Combined Enterprise and x86 Factory Revenue Market Share by Form Factor, 1Q03-4Q05

Vendor Performance

Figure: Top Five Vendors Factory Revenue Market Share in Spain, 2003-2005

Figure: HP Spain, Shipments and Factory Revenue Growth, 1Q04-1Q06

HP Structure

Business Critical Servers

Industry Standard Servers

Table: HP Server Factory Revenue by Family, 2004-2005 ($M)

Events

The Channel

Figure: HP's Channel Structure

HP Spain and the Channel

Up-Sell and Cross-Sell Opportunities

Table: HP Spain Tier - One Partners

Local Channel Initiatives

Software

Accounts

Future Outlook

Table: Spanish Combined CISC, EPIC, RISC and x86 Server Shipments and Customer Revenue, 2005-2010

Figure: Spanish Combined Enterprise and x86 Customer Revenue Market Share by Operating System, 2006-2010

Figure: Spanish Combined Enterprise and x86 Customer Revenue Market Share by Form Factor, 2006-2010

Verticals

ICT Projects to be Considered by Server Vendors

The Lisbon Strategy

National Organisms That Manage Ingenio 2010 and Plan Avanza

EU Funds

HP Spain and EUGA

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