Western European MFP Distribution Channel Forecast and Analysis, 2006-2010

This 2006 distribution study looks at the developing MFP market through six distribution channels. The information contained in the study is of distribution channel shares and forecasts for the MFP market in Western Europe, and is based on the latest 2009 MFP forecast from published printer studies. The information is provided for all classes of MFP from desktop through to high-speed. All information is provided for Western Europe, as well as for 16 countries: Germany, France, the United Kingdom, Italy, the Netherlands, Sweden, Belgium, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and the Republic of Ireland.

"The channel for MFP devices is continuing to undergo a transition away from the traditional dealers and VARs into the mainstream 2-tier multinational distribution model. Some vendors have been very proactive in agreeing contracts with these major European players while some are seemingly reluctant to move towards this particular channel, as they fear the loss of their key local dealers. However, IDC forecasts that the way forward is via distribution as they offer the vendors a large degree of economies of scale combined with an even larger coverage of the market under one agreement," said Phil Sargeant, senior research analyst, European Peripherals.