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U.S. Internet Advertising Quarterly Wrap-Up 2Q08: Online Ad Growth Remains Resilient Despite Crisis

Product Type: Market Research Report
Published by: IDC
Published: September 2008
Product Code: R104-36781
Description

This IDC update reports the total volume and the growth rate of U.S. Internet advertising spending for 2Q08; the quarterly domestic ad sales, growth rates, and market shares for the top U.S. new media companies; and the major events affecting their business.

Table of Contents
Table of Contents

In This Update

Methodology

IDC Opinion

Current Industry Dynamics

Figure: U.S. Internet Advertising Revenue, 1Q05-2Q08

Figure: U. S. Internet Advertising Year-on-Year Growth, 1Q06-2Q08

Figure: Net U. S. Internet Advertising Net Revenue Growth by Select Company, 1Q06-2Q08

Figure: Fox Interactive Media's U. S. Internet Advertising Net Revenue Growth , 3Q06-2Q08

Figure: IAC's U. S. Internet Advertising Net Revenue Growth , 3Q06-2Q08

Figure: U. S. Internet Advertising Net Revenue Market Share by Select Company, 1Q05-2Q08

Figure: U. S. Internet Advertising Revenue Share by Company, 2Q08

Vendor Profiles

Google

Yahoo!

eBay

Microsoft Online Services Business

AOL

Fox Interactive Media

IAC

Future Outlook

Essential Guidance

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